Our story

In the 80s, vitamins are only bought in pharmacy. Hervé Le Lous, founder of the brand, breaks the codes and proposes the 1^ers vitamins available in large and medium surfaces.

Juvamine turns the traditional advertising model upside down with a slogan that will go down in history. “Si Juvabien, c’est Juvamine!” and a brand new screening method: the triplet, which involves playing the advertisement 3 times in a row. The formula worked since the ad is etched into the memories of generations of French people.

In the early 90s, we started to export our brands and they are now available in around thirty countries.

The company opens its own production facility, choosing a location in Forbach, Lorraine.
The first stone is laid by Hervé Le Lous.

Laboratoires Juva Santé takes its first step towards Natural health with the launch of the first range of 100% herbal food supplements.

An iconic brand born in 1917, Mercurochrome was known at the time for its “little red bottle”,
used on many a child’s grazed knee and still fondly remembered.
Today, Mercurochrome has extended its expertise to over a hundred specialised personal care products for the whole family.

A historic pharmacy brand and a helper to mums since 1934, Marie Rose was the expert in bringing “fragrant death to head lice” at the time.
Nowadays, the brand has expanded its range and offers solutions against mosquitoes and head lice, available in supermarkets.

The Intimy brand hits the supermarket shelves with a wide selection of condoms and intimate gels.

The ad that will make Mercurochrome “the plaster for heroes” makes an impact with its little car as well as its screening method: the triplet.

Juvaflorine food supplements are pioneers on the market with their organic range.

A range of herbal teas and infusions dedicated to well-being.

Mercurochrome completes its first aid offering with products harnessing new pharmaceutical technologies like hydrocolloid plasters.

Mercurochrome is the first brand to make contact lens cleaning solutions available in supermarkets.
The range has expanded since then with the creation of a complete eye care range.

Pitchoune is a range dedicated to the baby and childcare sector, still available in stores today.

Mercurochrome surfe sur la tendance des lentilles de contact de couleurs et proposera la première gamme disponible en grandes et moyennes surfaces.

Mercurochrome completes its offering with a selection of products dedicated to foot comfort. This range now covers all things foot-related: care, cosmetics, plasters, treatments…

Intimy made a bold move that year! It was the first brand to offer a range of sex toys in supermarkets.

The first Probuccal products mark the start of Mercurochrome’s involvement in the oral health sector. This range makes pharmacy-grade products accessible to the general public.

As the first connected objects make their appearance, Mercurochrome sets about making this technology accessible to all.

With a project launched 10 years earlier, the first pregnancy tests only appear in supermarkets in 2014, thanks to Mercurochrome.

Be’Cup is the first menstrual cup available in supermarkets. Be’Cup is an alternative to disposable sanitary protection for women who are comfortable with their bodies and their periods.

To be there for consumers in all their daily activities, Mercurochrome becomes the partner of active people with a “pain & exertion relief” range.

Esprit Bio is a simple, accessible health solution that’s easy to fit into your everyday diet. The brand offers juices, sap or plant extracts to drink, plant extracts to sprinkle, superfoods, bags of dried plants for infusions, and capsules and tablets made from whole plants.